For a brand like White Fox built on aspiration and visual identity, a conventional office was never going to be enough. With five floors spanning more than 13,000sqm, the brief wasn’t simply about accommodating a growing team. The headquarters needed to embody the energy, ambition and visual identity behind one of Australia’s leading fashion brands, while supporting a business operating at remarkable speed.

From content creation and collaboration to focused work and employee wellbeing, every space needed to perform as well as it looked.

Working alongside PMG Group, P&C Interiors, MNR Constructions, Tri-Design and Improvision, AWM contributed to the delivery custom joinery, workstations, seating, vanities, storage, finished – all built to evolve alongside the brand.

The result is more than a headquarters. It’s an environment that reflects the culture, pace and aspirations of White Fox, proving that great workplaces are capable of doing much more than housing people. They become part of the story a brand tells about itself.