ASICS, Marsden Park NSW
Working closely with Renascent, Siren Design and ASICS on their brand new headquarters and warehousing facility in Western Sydney, we worked quickly to turn around a complete fitout package including workstations, executive offices, breakout and soft furniture, meeting tables and collaborative spaces.
Client
ASICS
Location
6 Darling Street, Marsden Park
Designer
Siren
Completion
2019
Builder
Renascent
Value
$650k
Challenge
Diverse Spaces
Our challenge was to deliver a comprehensive office fitout package for ASICS’ new headquarters and warehousing facility in Western Sydney, a complex mixed-use project combining retail space with high-end office facilities. ASICS, an international sports brand, required an environment that would reflect the quality and innovation of their products while accommodating various functions, including retail, office, and collaborative spaces. The scale and diversity of the project, with features such as dedicated reception, open workspaces, product development areas, a coffee bar, gym facilities, and more, presented a multifaceted challenge in aligning each aspect with ASICS’ brand image and operational needs.
Solution
Diverse Functionality
We provided a complete fitout package that spanned workstations, executive offices, breakout and soft furniture, meeting tables, and collaborative spaces. By closely collaborating with all parties involved, we ensured that the fitout reflected the world-class standards of ASICS. The result was a dynamic space that seamlessly integrated diverse functions, with features like a dedicated ground floor reception, product development and studio areas, a coffee bar, kitchen space, gym facilities, and VIP amenities.
Achievements
Celebrating success with ASICS
We successfully delivered a versatile and brand-aligned fitout for ASICS, blending their collaborative office environment with their retail space to meet the diverse needs of this renowned international sports brand.
Versatile Integration
The project seamlessly integrated a vibrant and interactive retail space with a sophisticated, collaborative office environment, reflecting ASICS’ world-class brand.
Efficient Fitout Package
AWM’s efficient turnaround of a comprehensive fitout package, including workstations, executive offices, breakout areas, and meeting spaces, demonstrated the ability to meet the specific needs of this mixed-use project.
Innovative Features
The unique features of the fitout, such as a dedicated reception, gym area, coffee bar, and interconnecting stairs, fostered a sense of connection and collaboration throughout the ASICS headquarters and retail facility.
